Industrial designers combine function and form to create products that appeal to consumers. They work to create a functional product that is visually appealing to a target audience. Often these designers work with engineers, but focus solely on the design of a product. There are some, however, that also do engineering work on the products they are creating.
A product’s popularity can make or break a company, and creating an attractive product that fluidly melds design and function can be a major hit with consumers. This makes industrial designers valuable, as they can help shape a company’s future. As newer companies cannot afford to keep an industrial designer on staff full time, freelance artists can provide a valuable service.